
The 5 trillion pieces of plastic floating in our oceans, ranging in size from fishing nets to tiny fragments.

A sedimentary rock formed by fossilized phytoplankton.


A conglomerate of tiny soap bubbles, designed to remove excess oils and debris.

A soap making process where saponification occurs without outside sources of heat.

Compounds extracted from a plant that capture its scent, flavor, or essence.
1 — Easy to understand
It's never been harder to make sense of the labels on everyday products — transparency shouldn't stop at an ingredients list. You deserve to know the "why" behind the elements that power your daily routine.

Fine, curly, long, short, in-between— threadlike strands grown by humans.

One carbon bonded to two oxygen atoms.

Derived from plants, these oils form the nourishing base for our shampoo bar.
2 — Scientifically proven
We create high-performing formulas with purpose, backed by science. We test extensively against category leaders in independent laboratory settings, and iterate until we outperform.

A starch that softens your skin and excels at moisture-wicking.


The largest organ of the human body.
shop body wash

A material created
from post-consumer paper waste.

A soft, fibrous substance often used for textiles.

Ink made from soybeans, as opposed to traditional petroleum-based ink.

The most abundant substance on Earth.
3 — safe for daily routines
We don't use ingredients that have been linked to harmful health effects, ever.
You have one body and
we have one planet.
Let’s do better for both.

A chemical compound that targets B.O.-causing bacteria and absorbs moisture.

A layer of water and lipids found on the skin's epidermis, which helps repair skin from the daily loss of cells.