Designed to reduce single-use plastic waste in your daily routine. Scientifically-proven to perform.

EVERY DAY, 28,000 TONS of single-use plastic is disposed into our oceans.
Starting today, you can fight this flow of plastic waste, just by getting ready in the morning.

We design our formulas &
packaging to be kind to your
body, and our planet.
Get to know the kind elements
that power our daily routines.
I love this shampoo. My hair feels healthier and overall better than ever before.
Ingredients I can pronounce and feel safe using on myself and my family.
Simple, Elegant, Fresh.
Good for the planet + Good for me = Great deodorant purchase!
The shampoo bar works so freaking good and smells amazing!
My mouth is left feeling fresh and clean after every use - I'm obsessed!

In one year, you’ll save our planet from up to 5 pounds of single-use plastic waste.
Our collective plastic
reduction grows over time, creating quantifiable and meaningful impact.
One routine can help shape our planet's future — yours.
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