Privacy Policy


Last Updated on Dec 5, 2016

UNICORN THEORY, INC (“By Humankind”) is committed to respecting the privacy rights of our customers and all visitors to hutheory.com ("the Website"). We take this matter very seriously, and have instituted policies and procedures to protect your privacy as stated herein. The following outlines By Humankind's Privacy Policy and details the measures we take to protect your privacy, and provide you with a unique and rewarding online shopping experience. We reserve the right to change this Privacy Policy without prior notice. You can determine when this Privacy Policy was last revised by referring to “LAST UPDATED” at the top of this document. Any changes to this policy will become effective upon our posting of the revised Privacy Policy onto the Website. By visiting our Website, you are agreeing to the policies detailed below. 

What Information Does By Humankind Collect?

As you use our services, By Humankind collects and stores certain information about you and the services you use. The information we collect falls into three different categories: (1) information you give us; (2) information we gather from you automatically and store when you use our services; and (3) information we collect from other sources. For example, you give us information when you create an account on hutheory.com, place an order, sign up for the By Humankind newsletter, or communicate us via phone, chat, or SMS. This information may include your name, address, telephone number, the address and phone number of the recipient of your purchase, email address, credit card number, including the expiration date and CVV code. You can choose not to provide certain information, but you may not be able to take advantage of certain services we offer on our Website. By Humankind also gathers information automatically and stores data when you interact with our Website, or our content on other websites. By Humankind may use third-party tracking, such as Google Analytics, to gather information about the use of our Website. We also track your activity using cookies. A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. The cookie holds information a website may need to personalize your experience and to gather website statistical data, such as which pages are visited, the internet provider's domain name and country that our visitors come from, the addresses of the websites visited immediately before coming to and immediately after leaving the Website, your MAC address, your computer type, screen resolution, OS version, Internet browser version and type, and demographic data. However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your “clickstream” activity (i.e., the paths take by visitors to our Website as they move from page to page). Cookies do not capture your individual email address or any private information about you. By Humankind may use third-party advertising companies to serve ads on our Website as well as third party companies (including Google Analytics) to provide tracking and analysis of information and data collected from visitors to our Website. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous and By Humankind reserves the right to provide that information and data to these third parties. To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the "Help" menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on By Humankind. When you download or use apps created by By Humankind, we may collect information about your location or your device. We may use this information to personalize your experience with By Humankind apps. If you wish, you may turn off location services on most devices, but then you may not be able to take advantage of certain services we offer. If you wish to send By Humankind content to a friend using the Website, you are required to provide us with your friend’s email address, and we will use your friend’s email address to send the content to. By using this feature, you agree that you are entitled to use your friend’s email address. You also agree that your name and email address may be used to identify yourself to whom you send By Humankind content to using the Website. If you wish to participate in By Humankind contests, sweepstakes, or promotions, you may be required to provide personal information. Please refer to the specific terms of use of the contest/promotion in which you are participating, as they may contain additional details regarding the use of your personal information. 

What Does By Humankind Do With This Personal Information?

Your information is used for order processing, personalizing your shopping experience, internal purposes, and compliance with any legal requirements. We may use your purchase information about the products you buy from By Humankind to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see the section below, “How Does By Humankind Use My E-Mail Address?”). We may share this information with consultants or service providers to help By Humankind serve you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a Privacy Policy at least as stringent as our own. We may provide your personal information to third-party service providers to enable them to provide services on our behalf. We can also use this information as required to fulfill your order. This includes website hosting, payment processing, order fulfillment, shipping, delivery, and messenger services, data analysis, email services, marketing purposes, etc. Third parties have access to personal information as needed to perform their services, but they may not use the information for other purposes. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers) with any outside company other than perhaps consultants or service providers of By Humankind who were assisting By Humankind in serving you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a Privacy Policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use By Humankind so that we can make our Website better. We do not keep track of where you go on the World Wide Web. In the case of any business transfers, including reorganization, sale, joint ventures, or any other change in By Humankind, personal information may be a transferred asset. We may use personal information to comply with the law when we believe it is appropriate. We may also use your personal information to enforce our Terms of Use, and protect the rights, privacy, safety, or property of By Humankind, our affiliates, users of hutheory.com, and others.

How Does By Humankind Use My E-Mail Address?

Your e-mail address is used by By Humankind to correspond with you about any orders that you may place, or to notify you with the results of any contests you may have entered. We may also use your e-mail address to notify you about important functionality changes to the Website, new By Humankind services, and special offers and promotions we think you'll find valuable, and miscellaneous marketing purposes. If you would like to opt-out of receiving e-mail of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any of our newsletters and follow the simple instructions to have your email address removed from the list of customers who receive notices of new functionality, services, special offers and promotions. What If I Communicate With By Humankind Electronically? When you send an email to By Humankind or visit the Website, you are communicating with us electronically. When you send an email to By Humankind, you consent to receive communications from us electronically in response. Please note that this does not constitute opting in to our email or direct mail lists. By Humankind may communicate with you by email, by updating or posting notices on the Website. You agree that all agreements, notices, disclosure and other communications that By Humankind provides to you electronically satisfy any legal requirement that such communication be in writing. All communications with By Humankind become the property of By Humankind.

Is my information secure?

When you place an order, we use Secure Sockets Layer (SSL) software to encrypt the transmission of your payment information. We discourage communicating your credit card information via email, as email transmissions are not as secure. All but the last 4 digits of your credit card number are obscured on order confirmations and receipts.

Can I change my information or delete my account?

If you want to change your information, delete your account, or stop us from using your information, please contact us as described in the “Contact Us” section, below. We will make every effort to promptly respond to your request. We will retain your information for as long as your account is active or as needed to provide you services. If you ask us to delete your account, we generally retain and use your account information only as long as necessary to fulfill a business or law enforcement need. 

How Can You Remove Your Name From Our Direct Mail Or Email List?

To have your email address removed from our list of email addresses that receive information about new products, service, sales and promotions, simply click on the “Unsubscribe” link that appears at the bottom of any email and follow the simple instructions. If you cannot find an email from us in your inbox, and you wish to unsubscribe from our lists, please send an email to info@byhumankind.comwith email subject “Unsubscribe me” and we will remove you from our newsletter within (2) two business days.

Can children use By Humankind's Website?

byhumankind.com is not directed to individuals under the age of 13. We request that individuals under the age of 13 not provide any personal information through the Website.

Your Consent

You acknowledge that this Privacy Policy is part of our Terms of Use and you agree that using the Website signifies your assent to By Humankind's Privacy Policy and Terms of Use. By Humankind reserves the right to change the Terms of Use, including this Privacy Policy, at any time, without advanced notice. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. California Residents If you are a California resident, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes. To request a notice, please submit your request by postal mail to: By Humankind, 145 Spring St New York, NY, 10012, USA. We will make every effort to promptly respond to your request.

Tell Us What You Think

If you have any comments or questions about By Humankind's privacy statement, please e-mail us at info@byhumankind.com