Privacy Policy

Last Updated: July 2020

BY HUMANKIND, INC (“By Humankind”) is committed to respecting the privacy rights of our customers and all visitors to ("the Website"). We take this matter very seriously, and have instituted policies and procedures to protect your privacy as stated herein. The following outlines By Humankind's Privacy Policy and details the measures we take to protect your privacy, and provide you with a unique and rewarding online shopping experience. We reserve the right to change this Privacy Policy without prior notice. You can determine when this Privacy Policy was last revised by referring to “last updated” at the top of this document. Any changes to this policy will become effective upon our posting of the revised Privacy Policy onto the Website.

please read this Privacy Policy. By visiting and using our Website, you signify to us that you have read and understand this Privacy Policy.

What Information Does By Humankind Collect and How is it Used?

As you use our Website and services provided thereon, By Humankind collects and stores certain information about you and the services you use. We use the information we collect about your for order processing, personalizing your shopping experience, internal purposes such as website operations, analytics, and security, and for compliance with any legal requirements. This includes website hosting, payment processing, order fulfillment, shipping, delivery, messenger services, data analysis, email services, and our marketing purposes. We may use your purchase information about the products you buy from By Humankind to send you offers about other products of ours that we think may be of interest to you.

We may share information we collect from our about you with third party consultants or service providers working at our direction or on our behalf to help By Humankind serve you better. In such case, we require our consultants or service providers to protect your information by adopting this Privacy Policy or employing their own comparable Privacy Policy that is at least as protective. We may disclose this information to our third-party service providers directly or they may utilize their own data processing technologies to collect data. These third party consultants and service providers have access to personal information as needed to perform the services they provide to By Humankind, but they may not use or disclose the information for any other purposes, including for marketing or other commercial purposes. Information with personal identifiers are shared on a strict need-to-know basis; generally information is shared in aggregated or anonymous forms, including hashed formats.

In the case of any business transfers, including reorganization, sale, joint ventures, or any other change in By Humankind, Personal Information may be a transferred asset. We may use Personal Information to comply with the law when required. We may also use your Personal Information to enforce our Terms of Use, and protect the rights, privacy, safety, or property of By Humankind, our affiliates, users of, and others.

The information we collect falls into two different categories: (1) information you directly give to us (Order Information); (2) information we gather from you automatically and store when you use our services (Web Behavior Information). When we talk about “Personal Information”, we are referring to both Order Information and Web Behavior Information.

Order Information:

When you create an account on, place an order, sign up for the By Humankind newsletter, or communicate with us via phone, chat, or SMS, we collect the information that you provide to us. This information may include your name, address, telephone number, the address and phone number of the recipient of your purchase, email address, and credit card number, including the expiration date and CVV code. You can choose not to provide certain information, but in such case you may not be able to take advantage of certain services we offer on our Website. We use Order Information to provide the best customer service and products to you and to personalize your shopping experience.

If you wish to send By Humankind content to a friend using the Website, you are required to provide us with your friend’s email address, and we will use your friend’s email address to send the content to. By using this feature, you signify to us that you are permitted to use your friend’s email address for this purpose, and that you understand that your name and email address may be used to identify yourself to the individual to whom you send By Humankind content to using the Website. If you wish to participate in By Humankind contests, sweepstakes, or promotions, you may be required to provide personal information. Please refer to the specific terms of use of the contest, sweepstakes, or promotion in which you are participating, as they may contain additional details regarding the use of your personal information.

Web Behavior Information:

By Humankind also gathers and stores data automatically when you interact with our Website, or our content on other websites. By Humankind may use third-party site analytics technologies, including the use of cookies and pixels (see How Does By Humankind Collect Personal Information for more information) to gather information about the use of our Website, such as pages visited, time spent on page, actions taken, device type, browser type, IP address, and referral search terms and websites. We also use this information to optimize the experience of our site, including fraud mitigation, and to evaluate the effectiveness of our marketing campaigns.

How Does By Humankind Collect Personal Information?

By Humankind collects information in two primary ways: (1) you provide information directly to us on our Website, and (2) by utilizing site analytics technologies, such as cookies and pixels.

Information Provided Directly by You:

For most Order Information, you provide us with this information via forms on our Website, such as when creating an account or placing your order, or when you are in contact with us.

Website Analytics Technologies:

For Web Behavior Information, By Humankind utilizes site analytics technologies on our Website, such as cookies and pixels, to automatically gather and store information related to how you are interacting with our Website.

A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. The cookie holds information a website may need to personalize your experience and to gather website statistical data, such as allowing you to access password-protected regions of our Website or cart contents. It may do so using an anonymous identifier. You can learn more about cookies and how to disable them at

By Humankind may use third-party advertising services to serve ads for our Website (including services provided by Facebook and Google Ads) as well as third party analytics services (including Google Analytics) to provide analysis of Website usage and performance information and data collected from visitors to our Website. These companies may employ cookies and/or pixels (also known as action tags or web beacons) to measure advertising effectiveness and web behavior on our Website. By Humankind places these tags on our Website and emails. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) website at

Our Use of Google Analytics:

When you visit the Website, Google Analytics may automatically collect ‎information ‎from you through the use of Google’s analytics IDs, and Google provides some of this ‎information to us in aggregate and anonymized form. An analytics ID is a specific string of numbers and letters (often ‎called a “character string”) that is assigned to your computer or device but does not ‎name you. The analytics ID allows Google to process usage data of a website, such as ‎date and time of visit, duration of visit, website traffic patterns, “clickstreams,” other ‎similar ‎information about how visitors use a website, ‎the type of web browser used, the ‎operating ‎system/platform a visitor uses, IP address, the ‎websites that referred or ‎linked a user to a ‎website, and your CPU speed.‎ Google Analytics provides information ‎about the use of our Website to us in aggregate form (i.e., data about many Website ‎users combined and not just about you). Some of this data might include the regional ‎location or city of Website users, but again, this data will be in aggregate (and not individual) ‎form. We might use information we receive from Google Analytics to learn how users ‎are using the ‎ Website in general, and to improve the Website. We will not receive the analytics ID ‎assigned to your computer or device that you use to access and use the Website.‎

How Do I Opt-Out of Site Analytics Technologies?


Some cookies are essential for the functioning of our website. If you’d like to opt out of cookies in general, you can learn more about cookies and how to disable them at If you’d like to opt out of our cookies, please visit or please send an email to with the email subject “Disable Cookies” and we will get back to you within (5) five business days.

Third-Party Marketing and Analytics Cookies and Pixels:

To opt-out of information collection by our third-party marketing and analytics service providers, please see the following links:


Google Ads:

Google Analytics:

Digital Advertising Alliance:!/

National Advertising Initiative:!/


How Does By Humankind Use My Email Address and Phone Number?

By Humankind uses your email address and SMS to correspond with you about any orders that you may place, or to notify you with the results of any contests you may have entered. We may also use your e-mail address and phone number to notify you about important functionality changes to the Website, new By Humankind services, special offers and promotions we think you'll find valuable, and other By Humankind marketing communications. If you would like to opt-out of receiving emails of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any of our newsletters and follow the simple instructions to have your email address removed from the list of customers who receive notices of new functionality, services, special offers and promotions. To unsubscribe from SMS messages, reply “STOP” to your most recent message.

When you send an email or SMS to By Humankind or visit the Website, you are communicating with us electronically. When you send an email or SMS to By Humankind, we may use the information you provide to send you a response. Please note that this does not constitute opting in to our email or direct mail lists.

How Can You Remove Your Name From Our Direct Mail, Email, or SMS List?

To have your email address removed from our list of email addresses that receive information about new products, service, sales and promotions, simply click on the “Unsubscribe” link that appears at the bottom of any email and follow the simple instructions. If you cannot find an email from us in your inbox, and you wish to unsubscribe from our lists, please send an email to with the email subject “Unsubscribe me” and we will remove you from our newsletter within (5) five business days. To unsubscribe from SMS messages, reply “STOP” to your most recent message. If you cannot find an SMS message from us, please send an email to with the email subject “Unsubscribe me” and we will remove you from our SMS list within (5) five business days.

For California Residents

The California Consumer Privacy Act, or CCPA, grants certain rights to California residents with respect to the processing of their personal information. A summary of the rights granted to California residents under the CCPA, and how to exercise such rights, follows below.

Right to Know About Personal Information Collected, Disclosed or Sold:

You have the right to know about the Personal Information that is collected, disclosed or sold. In order to request this information please send an email to with email subject “Data Access Request” and we will respond for identity verification within (5) five business days or you can visit our CCPA Compliance page and complete the necessary form requests.

Right to Deletion of Personal Information:

You have the right to request that your Personal Information be deleted. In order to request this information please send an email to with email subject “Data Deletion Request” and we will respond for identity verification within (5) five business days or you can visit our CCPA Compliance page to submit your request:

Please note that if you have an account with us and request deletion of your Personal Information, if your deletion request is granted you will no longer have access to or use of that account and all information related to that account will be deleted.

Right to Opt-Out of Sale of Personal Information:

You have the right to request to opt out of the sale of your Personal Information. Under the CCPA, a “sale” means providing Personal Information to a third party for valuable consideration. It does not necessarily mean money was exchanged for the transfer of Personal Information. By Humankind does not sell your data for financial compensation and we do not believe that we share your Personal Information in a manner that constitutes a sale under CCPA. Nonetheless, if you would like to exercise your right to opt out of the sale of your Personal Information please send an email to with the email subject “Data Opt Out Request” or fill out the request form here “Do Not Sell My Info” .

Your California Privacy Rights: In addition to the above, and although we do not disclose personal information to third parties for their direct marketing purposes, if you are a California resident, you have the right to request a notice disclosing the ‎categories of personal information we have shared with third parties in the past twelve months for the third parties’ direct ‎marketing purposes. To request a notice, please send an email to with the email subject “Data Notice Request.” We will make every effort to promptly ‎respond to your request.‎

Is my information secure?

We have put in place commercially reasonable security measures to reduce the risk of your ‎personal information being accidentally lost, used, or accessed in an unauthorized way, altered or ‎disclosed.‎ When you place an order, we use Secure Sockets Layer (SSL) software to encrypt the transmission of your payment information. We discourage communicating your credit card information via email, as email transmissions are not as secure. All but the last 4 digits of your credit card number are obscured on order confirmations and receipts. Unfortunately, no data storage system, or system of transmitting data over the Internet or wireless network, can be guaranteed to be 100% secure, and no security system can prevent all security breaches. As a result, we do not and cannot guarantee the security of our servers or any personal information provided to us or collected in connection with your use of the Website or when you interact with us.

How long does By Humankind retain my information?

By Humankind retains your information for as long as your account or communication with us is active or as needed to maintain the Website, and for a reasonable time thereafter in accordance with our standard procedures or as necessary for legal, accounting, or other reporting purposes. Even if we delete your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize your Personal Information.

Can I change my information or delete my account?

If you want to change your information, delete your account, or stop us from using your information, please contact us as described in the “Tell Us What You Think” section, below. We will make every effort to promptly respond to your request. We will retain your information for as long as your account is active or as needed to provide you services. If you ask us to delete your account, we generally retain and use your account information only as long as necessary to fulfill any applicable business, legal, accounting, or reporting requirements.

Can children use By Humankind's Website? is not directed to individuals under the age of 13. We request that individuals under the age of 13 not provide any Personal Information through the Website. If we learn ‎that we are in possession of personal information collected from a child under the age ‎of 13, we will immediately delete that information ‎from our systems.‎

Tell Us What You Think

If you have any comments or questions about By Humankind's Privacy Policy, please email us at

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