A woman's back (no shirt).
A woman's back (no shirt).

bH Elements

Unseen elements team up to make things that matter. Get to know the materials, formulas, and elements that power our daily routines.

We design our formulas & packaging to
be kind to your body, and our planet.

kind elements, defined:

1 — Easy to understand.

2 — Scientifically-proven.

3 — Safe for daily routines.

Hover or tap each element to explore.

Clear gel in a cup, from the top.
Hyaluronic Acid

A sugar found naturally in our skin that holds water and helps keep it hydrated.

Two hands positioned as if you're rubbing in lotion.

Consisting of a palm, fingers, and thumb — our hands protect, heal, help, educate, deliver, and create.

Hair with a lot of shampoo suds.
Hair with a lot of shampoo suds.

A conglomerate of tiny soap bubbles, designed to remove excess oils and debris.

Our Packaging —

Our packaging is made from 100% post-consumer, recycled paper with soy-based ink. All refills are packed in the same or come in a compostable kraft pouch — eliminating single-use plastic packaging from your routine.

Reduce, reuse, recycle, & compost.

Pink-colored liquid in a cup.

A soap making process where saponification occurs without outside sources of heat.

A white piece of diatomite (rock) with a green leaf resting on top.

A sedimentary rock formed by fossilized phytoplankton. 

1 — Easy to understand

It's never been harder to make sense of the labels on everyday products — transparency shouldn't stop at an ingredients list. You deserve to know the "why" behind the elements that power your daily routine.

Grapes in a glass of water.
Tartaric Acid

A pH-balancer, naturally derived from grapes.


Infinitely recyclable and highly durable, nearly 75% of all aluminum ever produced is still in use today.

A close up of where curly hair meets a forehead.

Fine, curly, long, short, in-between— threadlike strands grown by humans.

A big fluff of cotton.

A soft, fibrous substance often used for textiles.

Oil droplets separated in a glass of blue water.
Natural Oils

Derived from plants, these oils form the nourishing base for our shampoo bar.

2 — Scientifically proven

We create high-performing formulas with purpose, backed by science. We test extensively against category leaders in independent laboratory settings, and iterate until we outperform.

Long, bright green leaves.

One carbon bonded to two oxygen atoms.

Baking soda on a backlit dish (looks black).
Staphylococcus hominis

The sweat-eating bacteria that causes body odor in all of us.

A close up of a woman's shoulder.
A close up of a woman's shoulder.

The largest organ of the human body.

shop body wash

A cup with a little bit of green-blue water in it.

The most abundant substance on Earth.

Our deodorant looking top down.
Arrowroot Powder

A starch that softens your skin and excels at moisture-wicking.

3 — safe for daily routines

We don't use ingredients that have been linked to harmful health effects, and we don't use packaging that harms our planet.

You have one body and we have one planet. Let’s do better for both.

A close up of sweat on a forehead.

Moisture exuded through the pores of the skin as a reaction to heat.

A plastic bottle in the sand on a beach.
Ocean Plastic

The 5 trillion pieces of plastic floating in our oceans, ranging in size from fishing nets to tiny fragments.

Pink, bubbly liquid in a cup.
Castor Oil

A vegetable oil pressed from castor beans.  

A dark pink liquid expanding into a light pink liquid.

A layer of water and lipids found on the skin's epidermis, which helps repair skin from the daily loss of cells. 

A pile of rocks, citrus peel and flowers.
Essential Oils

Compounds extracted from a plant that capture its scent, flavor, or essence.

Great personal care products don't have to
come at Earth's expense.

Get Started
Pink globs in a glass.
Pink globs in a glass.
Vitamin B5

A member of the powerful b-complex vitamin family.

Blue, bubbly liquid in a cup.
Soy Ink

Ink made from soybeans, as opposed to traditional petroleum-based ink

Recycled Paper

A material created 
from post-consumer paper waste.   

Green, bubbly liquid in a cup.
Baking Soda

A chemical compound that targets B.O.-causing bacteria and absorbs moisture.

A short stick of bamboo with two leaves.

One of the fastest growing natural fibers on Earth.